White Paper Copywriting
Accelerate your sales cycle and build irrefutable evidence for change with white papers that illustrate hard problems and how to solve them.
I can help you communicate your case for action with clear, evidence-rich copy that engages, educates, and enlists your unique audience.
Here's how I approach your white paper project.
| 01 DISCOVERY & PLANNING
| 02 INTERVIEWS
With your project owner, I will host up to two (2) live question-and-answer interviews with priority stakeholders and subject matter experts previously identified.
To ensure we capture valuable details, quotes, and key points for inclusion in our project, output from this step will include an audio recording and written transcript of our calls.
Note, for large projects involving many disciplines or roles among stakeholders or SMEs, I can provide you with an add-on quote for hosting additional calls to ensure efficacy of interviews by category.
| 03 COPY DEVELOPMENT
| 04 REVISIONS & APPROVALS
| 05 COPYRIGHT
While I may ask your permission to use the final piece as a sample of my work, all copyrights transfer immediately to you upon delivery of the finished copy and payment of my final invoice.