I will host a 30-minute strategy and discovery call with your email marketing project owner. Our goal for this initial step is to capture key requirements for your message series, including the campaign type, objective, target audience, and number of email messages to develop.
Next, I will review relevant information sources you provide, including prior campaigns, buyer personas, fact sheets, trade show or industry event programs, and related source materials. Where helpful to achieving our mutual goals, I can perform original research as needed to augment your existing resources.
I will review your style guide, past email marketing campaigns, and related assets you may provide to ensure I capture your unique brand voice and preferred style of dialogue in my copy development.
Next, I’ll develop the copy for your email series, including clear, engaging headlines, body copy, trust factors, proof signals, and calls to action.