Waypoint Copywriting Wordmark | Gidget Hall | B2B Copywriter

Email Sequence Copywriting

Build trust, nurture leads, and grow your capacity for impact with email sequences that connect, engage, and convert.

I can help you communicate effectively throughout your buying and influence cycles with clear, professionally persuasive messages tailored for your unique target audiences.

Here's how I approach your email marketing project.

| 01 Discovery & Planning

Project Owner Kickoff

I will host a 30-minute strategy and discovery call with your email marketing project owner. Our goal for this initial step is to capture key requirements for your message series, including the campaign type, objective, target audience, and number of email messages to develop.

Research

Next, I will review relevant information sources you provide, including prior campaigns, buyer personas, fact sheets, trade show or industry event programs, and related source materials. Where helpful to achieving our mutual goals, I can perform original research as needed to augment your existing resources.

Brand Style Review

I will review your style guide, past email marketing campaigns, and related assets you may provide to ensure I capture your unique brand voice and preferred style of dialogue in my copy development.

| 02 Copy Development

Initial Draft

Next, I'll develop the copy for your email series, including clear, engaging headlines, body copy, trust factors, proof signals, and calls to action.

| 03 Revisions & Approvals

I will work with you to develop just the right copy to meet your project goals, including up to three rounds of revisions and edits. And to ensure your copy is ready for your use, I secure professional proofreading services for the finishing polish on your final draft for each message developed.

| 04 Copyright

While I may ask your permission to use the final piece as a sample of my work, all copyrights transfer immediately to you upon delivery of the finished copy and payment of my final invoice.

Here's what you get.

Conversion-optimized email marketing copy for up to five messages in the series.

Copy development and up to three rounds of edits plus professional proofreading for final polish on each message.

Packages start at $1,800 USD for a classic lead nurture series of up to five emails.

Need something unique for specialized campaigns or audiences? No problem. Contact me for a custom quote to suit your requirements.
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