THIS IS WHAT WE DO

Waypoint Compass

We specialize in copywriting and content marketing for B2B and B2C companies that make a difference.


CONTENT CREATION

Does your copy ignite action from your tribe? Earn more “buy now” clicks and “share this” hits with direct-response copy that amps up the oomph-factor.

CONTENT MARKETING

Do your publishing ambitions exceed your internal capacity? From inbound to outbound, we can help you fuel your content calendar with relevant, timely, persuasive content.

CONTENT DIAGNOSIS

Is your current copy working for you? If the answer is “no” or “I have no idea,” this service is for you. We can help you find out with targeted content audits and copy critiques.

CONTENT STRATEGY

Sending confusing or inconsistent messages out to the world can be a great way to lose your tribe. A strategic messaging platform will unify and amplify your digital and print marketing programs.


Style Guide

Our default copy style follows the general standards of The Elements of Style by William Strunk and E.B. White with a devotion (bordering on obsession) with the Oxford comma.

Need something different? No problem.

We can create or edit your copy according to any of the major style guides below or to your company-specific style guide upon request.

(Yes, even if it means turning our backs on our beloved Oxford comma … but temporarily and only for you.)

  • Associated Press Stylebook
  • Chicago Manual of Style
  • MLA Style Manual