Landing Page Copywriting

Convert more visitors into qualified leads with prospect-focused landing page copy that delivers on the promise of your inbound source.

I can help you communicate the value of your offer with succinct, professionally persuasive landing page copy that resonates with your prospect to earn that crucial click.

Here's how I approach your landing page project.

 01 DISCOVERY & PLANNING

Project Owner Kickoff

I will host a 30-minute strategy and discovery call with your landing page's project owner. Our goal for this initial step is to capture key requirements for your landing page, including the objective, target audience, and inbound source from which your prospects will arrive on the page (email, ad, etc.).

Research

Next, I will review your inbound source offer copy and promise, related prior campaigns, and other relevant information resources you provide. Where helpful to achieving our mutual goals, I can perform original research as needed to augment your existing resources.

Brand Style Review

I will review your style guide, past landing pages, and related assets you may provide to ensure I capture your unique brand voice and preferred style of dialogue in my copy development.

| 02 COPY DEVELOPMENT

Initial Draft

Next, I'll develop the copy for your landing page, including clear, engaging headline, subhead, offer copy, proof signals, and call to action.

Landing Page Mockup

In addition to a text document, I like to include a simple PowerPoint or PDF mockup for your landing page copy. This 1-page layout can often reveal opportunities to optimize the conversion factor of the page, copy, and overall hierarchy of visual elements.

| 03 REVISIONS & APPROVALS

I will work with you to develop just the right copy to meet your project goals, including up to three rounds of revisions and edits. And to ensure your copy is ready for your use, I secure professional proofreading services for the finishing polish on your final draft.

 | 04 COPYRIGHT

While I may ask your permission to use the final piece as a sample of my work, all copyrights transfer immediately to you upon delivery of the finished copy and payment of my final invoice.

Here's what you get.

Conversion-optimized copy for one lead generation landing page.

Visual landing page mockup in PPT or PDF format with recommendations on copy hierarchy and CTA layout.

Copy development and up to three rounds of edits plus professional proofreading for final polish.

Packages start at $1,200 USD for a classic lead generation landing page.

Need something unique to your objectives? Contact me for a custom quote to suit your requirements.

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