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I’m a B2B copywriter specializing in sales and marketing copy for clean energy and climate action marketers.
I can help you deploy sales and marketing copy designed to resonate with your unique B2B and B2G buying audiences. That means copy that’s clear, concise, and architected for professional persuasion.
When I’m not hammering away at the keyboard …
… you can find me hounding my elected officials and working with friends and allies to defend democracy, accelerate solutions to our climate crisis, restore damaged ecosystems, and protect critical species.
Yes, I am that person. It’s just how I’m wired.
When it’s time to take a break from the fray, you’ll find me reading my way through a perpetual stack of books or off on outdoor adventures with my husband and our two incredibly loudmouthed dogs.
Before I launched Waypoint Copywriting, I invested 27 years of my career leading corporate teams for global banking and technology companies.
That means I racked up more frequent flyer miles than anyone should aspire to, but I earned my bona fides in developing and marketing B2B technology and solutions along the way.
So when I became weary of corporate life, I set out to put my experience to work for a business of my own. And that’s when Waypoint Copywriting was born.
Initially, I wrote for clients in my industry. I knew the landscape like the back of my hand, so it felt like the smart move and a good way to get traction. It was, but marketing “innovative” payment methods as a solo business owner was no more satisfying to my soul than it had been in my corporate gig.
Meanwhile, our environmental problems were only intensifying. I felt an urgency to increase my impact for change. So I pivoted.
I merged my personal crusade for a livable planet with my business expertise and skill for developing messages that move people to action.
Now I help marketing leaders like you accelerate and rapidly scale solutions to our hardest problems with the power of words.
So if you could use an experienced hand to help your organization do exactly that, I’d love to chat.
Remember, that first consultation is always free. Just click the big red button below to connect.
All my best,
Gidget
