Case Study Copywriting

Shorten your sales cycle and establish credibility with engaging case studies that illustrate real-world results.

I can help you communicate your successful track record with crisp copy and intelligent narrative that captures attention and earns response from your unique buying audiences.

Here's how I approach your case study project.

| 01 DISCOVERY & PLANNING

Project Owner Kickoff

I will host a 30-minute strategy and discovery call with your case study's project owner. Our goal for this initial step is to capture key requirements for your case study, including the objective, target audience, client story or subject to be featured, desired format, and essential internal stakeholders to engage in our project.

Key Stakeholder Inclusion Call

In this next 30-minute session, we will dig into the backstory and define essential elements from which to build your case study. At this step, it's incredibly helpful to include internal subject matter experts closest to your featured client and solution. These key stakeholders often include such roles as product manager, account manager, or sales representative for the featured solution or client relationship.

Research

Next, I will review background information and related resources you provide. Where helpful to achieving our mutual goals, I can perform original research as needed to augment your existing resources.

Brand Style Review

I will review your style guide and related assets you may provide to ensure I capture your unique brand voice and preferred style of dialogue in my copy development.

| 02 Interview

Pre-Interview Questionnaire

Based on our fact-finding and strategy work to date, I will develop a customized questionnaire that you can provide to your client or subject. This step helps your team and your client prepare effectively in advance of our next step, the live interview.

Client or Subject Interview

With your project owner, I will host a live question-and-answer interview with your client or subject. Output from this step will include an audio recording and written transcript for use in copy development.

| 03 Copy Development

Storyboard

Before beginning copy development, I will provide your project owner with a 1- to 2-page informal outline in storyboard format. This step is a great checkpoint to confirm we've captured the story elements and progression points essential to a successful case study.

Initial Draft

Next, I'll develop the copy for your case study, including clear, engaging headlines, body copy, sidebar copy, and one to two featured pull-out quotes.

| 04 Revisions & Approvals

I will work with you to develop just the right copy to meet your project goals, including up to three rounds of revisions and edits. And to ensure your copy is ready for your use, I secure professional proofreading services for the finishing polish on your final draft.

| 05 Copyright

While I may ask your permission to use the final piece as a sample of my work, all copyrights transfer immediately to you upon delivery of the finished copy and payment of my final invoice.

Here's what you get.

One case study of up to 1,800 words, including sidebar copy and up to two pull-out quotes

One customized pre-interview questionnaire for client or subject

Audio recording and written transcript of client or subject interview call

1- to 2-page post-interview storyboard

Copy development and up to three rounds of edits plus professional proofreading for final polish

Packages start at $2,500 USD for a classic two-page business case study.

Need a specialized technical, scientific, or hybrid case study? No problem. Contact me for a custom quote to suit your requirements.