Our default copy style follows the general standards of The Elements of Style by William Strunk, Jr., and E.B. White.

We also confess a devotion to the Oxford comma, perhaps bordering on obsession.

Need something different? No problem.

We can create or edit your copy according to any of the major style guides below or to your company-specific style guide upon request. (Even if it means omitting the Oxford comma ... but only because we love you.)

  • Associated Press Stylebook
  • Chicago Manual of Style
  • MLA Style Manual


Our default grammar and composition style follows the general standards of Warriner's English Composition and Grammar, with occasional reference to Garner's Modern American Usage.

But sometimes, bending the grammar rules produces stronger, more persuasive copy. And when that's the case, we invoke "copywriter's license" and relish the rebel thrill of shoving them back on the bookshelf.