WELL, HEY THERE. HAVE QUESTIONS?
The information below may help.
Q: What’s the first step to working with you?
A. The fastest way to connect is by email on our contact page. Give us the scoop on your project and the best way for us to contact you in return (office phone, mobile, email, etc.)
We’ll work with you to set up a no-obligation, complimentary conversation to learn more about your business, your goals, and your timeline.
This initial conversation allows us both to determine if the services and capabilities we offer represent a good fit for your needs.
Q: What is your process?
A. The details can vary based on your project needs, but here’s a summary of how we work:
If you’re ready to get started following our initial conversation, we will send you a detailed Discovery Questionnaire.
This Q&A-style document will help clearly define the goals and scope of your project to ensure our proposal in response can be comprehensive and complete.
After we receive the completed Questionnaire, we will develop a proposal for your work. This will be the basis for our next step—the Launch Call. During this call, we’ll gather from you any additional directions and insights for inclusion in the final proposal and project roadmap.
Investment and Getting Started
Along with the final proposal and roadmap, we will send you an agreement with the total investment for your project along with payment terms and acceptable payment methods.
Our research approach tends to be wide-ranging and comprehensive. We’ll begin by reviewing your existing website content in depth, then scoping out your social media content and poring over any existing marketing materials you’ve provided.
From there, we’ll move into direct market research, including getting the scoop on your competitors and performing initial keyword research as may be required for the success of your project.
This comprehensive research approach serves multiple purposes:
→ It allows us to quickly understand your company’s product or service—its features, benefits, and target buyer personas.
→ It helps us understand your company’s tone of voice and preferred communications style.
→ It helps us gain insight into what motivates your target buyers and why they may to choose your product or service … or that of your competitors.
Collaboration and Draft Reviews
As we work together, understanding your communication and interaction preferences will be key to successfully accomplishing your project goals.
When you receive the first draft, we ask that you review it thoroughly and have any key members of your team do so as well.
The most important objective at this stage is to be sure the tone, message, and offer are right—that they fit what your goals are for the project and your voice as a company.
We’ll fine-tune any changes with a second or third draft as needed.
Revisions and Additional Reviews
After the first round of changes, you may request additional fine-tuning. You can be confident that we’ll work with you until you are delighted with the copy.
Once all revisions are complete, I will submit the final draft for your approval. All that is required for approval is to send us an email confirming that you’ve accepted the copy as final and it is ready for distribution.
Transition to New Projects
We like to do a complimentary follow-up call with each client once we complete a project together. What worked well? What could have worked better? How about those conversion or click rates so far? What about split-testing? If we created multiple versions for you, which set of copy produced better results?
Next, we’ll refer to the original Discovery Questionnaire completed at the beginning. We’ll look to see if there are additional projects to undertake that can boost your success and advance progress on your business goals.
And where appropriate, we can begin collaboration on one or more of those new projects.
Q. What does it cost to hire you for a project?
A. Many variables drive the scope or scale of a copywriting or content marketing project—including the number of components, the amount of research required, and the length or complexity of each component.
Once we learn the details of your project, we will provide you with a custom quote and an outline of our proposed approach.
But we’ve been in your shoes. As past buyers of commercial writing and marketing services, we know that budgetary estimates can be helpful to planning your company’s marketing priorities.
If so, just drop us a note about what you’re looking to accomplish on our contact page and let’s talk!
Q. Do you do the work yourself or do you outsource?
A. Depending on the size, scope, and deadline for your project, we may engage contract allies to expedite work like research and copy editing. Otherwise, the Chief Copygeek does it all.
(Note, should you require non-disclosure agreements by any party working on behalf of your project for Waypoint Copywriting, no worries. We can do that.)
Q. Do you do web design?
A. That’s cute. No. Not unless you’d like to wait a year for a site that looks like a first-grader designed it.
No? Fair enough. Web design and graphic design are definitely not our forte, but we’ve got allies in both lines of business. If you’re looking for a referral, we’d be happy to share. And we are always happy to work with your (real) web guru or graphic design artist to pair persuasive copy with complementary visual punch.
Q. You’re in Missouri and I’m across the country … or in another country. Can we still work together?
A. Yup. Isn’t it cool that we don’t rely on carrier pigeon and pony express these days? That’s the beauty of the digital communications age. Whether by phone, online, Skype, or other video conference, no worries–collaboration will be a breeze.