Waypoint Copywriting Gidget HallHi, I'm Gidget Hall.

I’m a business owner, copywriter, and content marketing strategist.

... and I’m a 27-year veteran of the global business world.

That means I racked up more airplane miles than anyone should aspire to, but it also means I speak fluent business, technology, and finance.

The sole purpose of my business is to create powerful, persuasive sales and marketing copy exclusively for environmentally and socially responsible organizations.

I write for the game-changers who choose to make a difference. And if you found me here, it's a fair bet that may describe you.

My favorite projects include B2B lead generation, event marketing, and trade show marketing campaigns. Why? Because difference-making requires money and allies.

I want to help you reach more qualified prospects, close more sales, put more “butts in seats” at that next industry event, and build that big, vocal legion of supporters.

But no matter what your copy requirements may be, I will develop your copy with one goal ... to get the results you want.

If you'd like me to help you with that kind of writing, I'd love to chat. Drop me a line and let's talk! My initial consultation is always free.


How on earth did a business major with 27 years in banking, finance, and technology wind up here? There are three parts to this story, so grab a coffee and get comfy.

I’m a business person ... on purpose.

Gidget Hall, Copywriter

I love it. It's my thing. Sales, marketing, strategy, operations, technology, finance, product development. All of it. It’s what I do, it’s what I enjoy.

But I became restless after 27 years in corporate America.

I wanted my work to have an impact on more than just the next quarterly earnings forecast. I wanted to work with leaders on a mission -- people who shared my belief in capitalism as a force for good, as intent on improving the world as improving their income statements.

And I wanted to stop running businesses for other people ... and start running my own.

So I did. And Waypoint Copywriting was born.

Nowadays, I get to run a great business of my own and help the good guys win, all in the same gig. Sweet.

I'm an environmentalist ... by nature.

Gidget Hall, Copywriter

I had the good fortune to be born in Maine, where the woods, lakes, and sea were my playground. One windy day at the lake, I was puzzled to see foam on the whitecaps and asked why. The answer I got became my first understanding of pollution and damaging phosphates.

The spark was lit. An outraged grade-school-age me set out to learn more. 

As my library card got stamped, and stamped, and stamped some more, each piece of information led to another in my journey to know more.

And then it led me to THE book ... Rachel Carson’s “Silent Spring.” 

The day I turned the final page of that book was the day the switch was flipped for me. 

I have been a science-loving, senator-writing, volunteering, petitioning, vocal, voting environmentalist ever since. 

(At this point, it probably goes without saying why I will never help polluters with their sales copy ... )

And I'm a writer ... by training.

I could have said "by nature" on this one, too. From the day I held my first #2 pencil, I've always loved to write.

But that doesn't matter one bit, does it? Nope. Because it shouldn't.

What should matter is that I can help you generate more leads. Convert more prospects. Put more "butts in seats" at your next industry conference. Get more traffic to your landing page. Get more clicks on that call-to-action. Grow higher (and higher) sales. 

And that kind of writing takes training. 

It takes an understanding of human psychology, and of what prompts us to say "yes" to an offer or idea. It takes never-ending sharpening of the saw, always studying, always testing, always analyzing what makes one piece of copy work better than another. 

And that kind of writing is exactly what I do. 

If you'd like me to help you with that kind of writing, I'd love to chat. Remember, that first consultation is always free.

All my best,